A STORY ABOUT A SENTENCE THAT READS THREE WAYS
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Crispy falafel.
Crispy falafel.
Forever.
Empires fell. Trends faded. It stayed crispy. So we wrote it a sentence.
CHAPTER ONE · HOW IT WAS WRITTEN
One sentence.
One sentence.
Then the zip got involved.
It started as three words: crispy falafel forever. But a zip hoodie is two halves that meet in the middle, and people read each half on its own. So every line had to work three ways: on the left, on the right, and straight across.
CRISPYFUCKIN’
FALAFELBE
FOREVERTIMELESS
CHAPTER TWO · READ IT THREE WAYS
Same hoodie. Three sentences.
CRISPY
FALAFEL
FOREVER
FALAFEL
FOREVER
FUCKIN’
BE
TIMELESS
BE
TIMELESS
“Crispy fuckin’ falafel be forever timeless.”
“Crispy falafel forever.”
“Fuckin’ be timeless.”
STILL CRISPY · THE HOODIE
It’s back.
One sentence, split down the zip. Read it zipped, or one side at a time.
Choose your size From $99.00 CAD · White or Ash
01 · TIMELESS FALAFEL
Crispy Falafel Full-Zip Hoodie$99.00
For people who know what the best thing in the world is.
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